“Beef” is when two rappers, or groups of rappers, have a feud (hip hop is feudal itself). These fueds are expressed through attacks in lyrics.
In our popular Tshivenda music, we also have the so-called Venrap Diss Music which actually made the industry famous by singers such as Divo Divenger, Adolf, Metro CMG, and more.
These attacks are called “disses.” These attacks may be in one line of a song, or they may be the point of the entire song.
Sometimes they are subtle or subliminal, requiring a knowledge of the other rapper’s lyrics or image to understand.
Beef entertains the public and can become a contest to see who is a better lyricist or who can win the hearts and minds of the audience through music.