Facebook is one of the oldest social media channels, but it’s still a great place to make money. How to monetize your Facebook page!
Can Facebook Pages Make Money?
While you may be wondering how to make money on Twitch, TikTok, Instagram or YouTube, there are many miles in the trusty Facebook. You can still earn 100% on Zuck’s debut social media channel, and as a content creator, it’s a valid opportunity for both your bank account and your viewers. After all, Facebook accumulates more than four billion video views a day, so the audience is there!
Should I make money on Facebook?
If you’re looking to monetize your Facebook Page, you should make sure it’s worth doing. What do we mean by that, do you have the audience to justify it? The barrier to entry is higher than some other social media platforms, so Facebook monetization is a goal you need to achieve, not something you can start right away.
A good starting point is your other social media channels. Do you have a dedicated, passionate fan base across multiple platforms, or is there one that particularly stands out? It’s worth checking the buzz and engagement on your Instagram since it’s owned by the same parent company as Facebook, Meta. That means some of your followers might have linked their Facebook and Insta accounts, making it a little easier to get them onboard!
If you can convince your fans to not just follow your various social media pages, but to engage with them, you’re well on your way to getting the most out of Facebook monetization. We’ve put together some handy guides on the subject, including tips on how to get your first 1,000 followers on Instagram and ten tips to get more subscribers on YouTube.
How do you know if you’re eligible for monetization?
It’s super easy to check if you can monetize your Facebook Page. All you have to do is meet the eligibility requirements and follow a few simple steps. Here’s how!
Go to the Facebook Creator Studio, which allows you to upload content and track the performance of your videos. Keep in mind that Creator Studio doubles as an Instagram tool, so you might be familiar with it if you’ve got a knack for the gram.
On the home page, go to the column on the right and click on “Monetization.” From there you can look at the “Overview” section, which tells you what type of monetization you’re thumbs up for.
Make sure your details are correct and click Set up monetization. You will then receive a confirmation email from Facebook for Creators and just watch the money roll in, right?
How many followers and views does it take to get paid on Facebook?
While the steps to monetization on Facebook are easy to enable, they can be rather tedious to achieve. Here are the different tools required for monetization, the criteria you need to meet, and what it can do for your page.
In-Stream Ads
This is the big problem and as such it is the hardest to get certified for. To secure ads before, during, and after your Facebook videos (which you get paid for!), you must:
Have a Facebook page instead of a personal profile. You are also the admin of the site.
Learn about Facebook’s affiliate monetization guidelines.
Have at least five active videos that are all longer than a minute. You also need at least 600,000 minutes of views in the last 60 days. Yes, 600,000. After that we had to sit down. If you want to monetize live video, at least 60,000 of those minutes must be from live broadcast; Three of your at least five videos must also be from live sessions.
Have at least 10,000 followers.
Brand Collabs Manager
This is much easier to achieve than in-stream advertising and helps give you an identity. Working with a brand that fits your content gives you and your channel a level of authenticity. What is great! To get paid for creating content in partnership with brands, you must:
Have a Facebook page, just like for in-stream advertising. Likewise, you are the Page admin.
Learn Facebook’s policies on monetizing partner and branded content.
Have at least 1,000 followers.
At least one of the following in the last 60 days: 15,000 post engagements, 180,000 minutes watched, or 30,000 one-minute views of three-minute videos.
Once you meet these requirements, you can access the Brand Collabs Manager. This is where brands look for creators that they feel are the best fit for their campaigns. Hope that’s you!
If you want to spice up your content a little more.
