Telegram is currently one of the fastest growing social platforms and messengers. In 2020, it has over 400 million active users around the world (particularly in India, Africa, Russia). About 700,000 users log into Telegram every month! The messenger’s audience is growing, as is the number of users of Telegram channels, groups and bots. As a result, it becomes one of the biggest platforms for making money online. People all over the world create Telegram communities (channels and groups) and monetize them online. The most successful business in Telegram earns up to $10,000 a month!
What is Telegram?
Telegram is an open source messenger. Currently it is the only popular messenger that guarantees the safety and privacy of users and their data. For this reason, the app offers secret chats – encrypted messages that cannot be viewed or forwarded by other people. If one of two people takes a screenshot of the chat, the other will be notified. Other features of Telegram are communities to create channels and groups, free stickers that even Telegram users can easily create, media sharing (you can share files of any size there without limitations!), voice calls, video and audio messaging. The Telegram was created in 2013 by the team of Pavel Duroc, famous for making a Russian analogue of Facebook – VK. Telegram remains one of the apps with millions of user data not collected by third parties. The messenger is mostly popular in Russia, Uzbekistan, Europe, India, Iran, Indonesia, Nigeria, Ethiopia, Kenya and some other countries in Africa and Asia. It is the fastest growing messenger app outside of WhatsApp and Facebook Messenger.
What is a Telegram channel?
Telegram Channel is a tool in Telegram to create topic groups and send any content to subscribers. The Telegram channel is similar in concept to the Facebook group. There you can share any content – posts, text, images, special offers, etc. The only difference is that users cannot publish their content or news on the channel. All publishing can only be done by admins, it is a one way broadcasting tool. But subscribers can see your posts (you can see how many of them have seen each post), take polls, and click on the links.
How to get the most out of your Telegram channel?
Here are some valuable tips on how to get the most out of your Telegram channel while monetizing it at the same time.
Find the niche
There are a few hundred Telegram channels and it’s difficult to attract the same audience as big channels. Don’t just make a general channel about movies, find the niche for comedy movies in India for example. Research keywords, look at other Telegram channels to find a way to stand out from the competition.
Set a simple and clean logo
Seriously, this is one of the most common mistakes made by Telegram owners. The logo should not contain too much detail or information. Do not use real photos of people or anything else. You don’t have to be a designer to see what’s good and bad.
Use keywords in a channel name
Keywords are powerful tools to make someone searchable and discoverable for users. The keywords should reflect your channel niche and be specific and true to it. If you have a channel about robotic dog toys in India, name your channel appropriately. Don’t just call it “robot toy”, be specific! Don’t brand your channel unless your brand is as popular as Pepsi.
You have to have some kind of content strategy. Subscribers should receive fresh content every day to stay engaged. Posting once a month is not good, that way you will only lose your members.
Don’t post too much
If you aim to publish about 15 new posts a day, stop before you even make it! In our experience, the more you post, your channel will get muted. Yes, constant notifications are annoying and users tend to mute them. Muted channels mean fewer views and fewer active users. How can you broadcast your services or ads when only 10 out of 1000 users see your content?
Publish unique content
That’s right. Stop copying and pasting content from other channels or the web. First, people have already seen it. Secondly, it is not good to disregard copyright rules. When you post someone’s content, you must at least credit the author. Can we also mention that only a unique context can go viral? Well, yes, a fair bit of your creativity or knowledge can popularize your entire channel.