Maybe it’s your entrepreneurial spirit. You may have heard of 21-year-old Addison Rae’s Tesla Model X. Maybe you got that “screen time” notification (the one where your phone passively and aggressively tells you you’re internet addicted) and said, “Hey, maybe well, monetize this.”
However you got here, welcome. How to make money on TikTok.
With over 1 billion active users (as of January 2022), TikTok is the sixth most popular social media platform in the world. It’s a big market.
Many people have already figured out how to make money on TikTok, and some consider it a full-time job. Here are the best strategies to make money from the app.
Can you make money with TikTok?
The short answer is yes, you can make money on TikTok.
But just like painting a picture or determining your ex’s relationship status, making money on TikTok requires a little creativity. While there are official, app-funded ways to make money (see Strategy #4 below), there are many other ways you can make money on the platform — even if you don’t have many followers.
Similar to social media creators active on other platforms, many TikTok users have already achieved financial success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will probably look familiar (check out our Instagram and Youtube money-making guides).
How much will TikTokers make in 2022?
There are many ways to make money on TikTok (see below), and how you monetize your account will determine your earnings.
Brand partnerships on TikTok can bring you up to $80,000. That’s right — if you’re a big enough YouTuber (with a large and engaged audience and a track record on the platform), you can buy an expensive car with your earnings from a video.
With the TikTok Creator Fund, you can earn between 2 and 4 cents per 1,000 views. That means that after hitting a million views, you can expect to pay $20-$40.
Learn more about the TikTok Creator Fund here.
Who makes the most money on TikTok?
Dance queen Addison Rae Esterling reportedly makes $5 million annually through the app, making her the highest-paid person on TikTok. She is followed by Charli and Dixie D’Amelio, who earn $4 million and $2.9 million a year, respectively.
@jiffpom, a tiny pomeranian, is the highest-earning dog on TikTok, averaging $12,540 per post.
The highest-paid fitness influencer is Demi Bagby, who made over $3 million in 2020 from fewer than 50 ads.
And in the food world, celebrity chef Gordon Ramsay (figuratively) made $3.8 million from sponsored posts last year.
