Wondering how to make money on TikTok? You’re not alone. Almost everyone born before 2004 asks the same question.
However, making money on TikTok is as lucrative as it is mysterious.
TikTokers with over 100,000 followers typically make $200-$1,000 per month through TikTok’s Creator Fund, while those with over a million followers make $1,000-$5,000 (or more) per month. And a select few make between $100,000 and $250,000 per single post when working with big brands (yes, you read that right – a single post).
How do people make money on TikTok? Well, in a variety of ways – we’re going to cover 14 of them.
How to make money on TikTok in 2022
Many of these tactics can be performed by a company, but others require you to make TikTok your business. For example, any brand can use TikTok ads to drive traffic to their ecommerce store, but you need to invest more dedicated TikTok time to make money through TikTok’s Creator Fund or become a brand ambassador.
You either have a business that you are promoting through TikTok — or you are the TikTok business.
Without further ado, let’s look at how to make money on TikTok in 2022.
Sell products through TikTok Shopping
TikTok launched TikTok Shopping in 2021 to enable businesses to sell products directly on the platform – no more sending followers elsewhere to buy your goods. TikTok Shopping adds a shopping tab to your profile so users can see products from your Shopify catalogs. You can also tag your products in organic content you post to drive viewers to your store.
Do not be shy. Mention your products to your audience. Try not to go overboard and promote, but also remember to give your TikTok shop a kudos every now and then.
Increase sales with TikTok ads
Use TikTok ads to drive traffic back to your website, eCommerce store, or even your TikTok shopping tab. You could run in-feed image ads to promote your products or get creative with TopView ads (full-screen takeovers) to grow your TikTok following – both of which can help you monetize on the platform.
You can get a percentage of any one. Users must copy and paste the link into their browser.
Get paid to add songs to your videos. Almost every video on TikTok has an accompanying background song that creators can lip-sync and dance to — and artists appreciate that value. If you have enough followers and engagement, musicians will pay you to promote their music in your songs.
They know when your video goes viral, their song goes viral—and that means more downloads, concert tickets, and merch.
Join TikTok’s Creator Fund
If you’re a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place for singing and dancing, so posting your own beats on the platform only makes sense. The TikTok Creator Fund is TikTok’s program that pays users to create engaging content. The more engagement your videos get, the more TikTok will pay you. TikTok wants users to stick around (to make ad money), and they pay creators to help with that mission.
You need at least 100,000 video views in the last 30 days to join the Creator Fund. It’s still a relatively new idea for TikTok, so expect the program to evolve and change over the coming months and years.