TikTok is a huge market. With more than 1 billion monthly active users, the video-sharing platform is expected to generate an estimated $500 million in revenue this year in the US alone. Scratch huge – it’s a huge market.
More importantly, TikTok has a lot of potential for monetization. Users who create quality and catchy content get an insane number of views, go viral and become social media influencers in no time.
People want to jump onto TikTok, both full-time and as a side hustle, and capitalize on the platform’s rising popularity to make more money. Today’s TikTok stars like Charli D’Amelio are inspiring new career opportunities that start with creating content that gets clicked and noticed.
Getting sponsored is the most obvious way to make money on TikTok, but it’s not as easy as you might think! Read on as we tell you how to land lucrative brand collaborations and partnerships and make money on TikTok.
Getting started with sponsored posts on TikTok
First and foremost, sponsored ads are paid ads where a company pays TikTok content creators to promote their product to their followers.
TikTok’s Ad Manager features a new hybrid format that manages the platform’s organic content and paid advertising. Brands can sponsor posts already published by creators, provided they have the creator’s permission. They can also reach out to popular TikTok influencers for sponsored posts that showcase their product or service in a favorable light.
TikTok’s Ad Manager features a new hybrid format that manages the platform’s organic content and paid advertising. Brands can sponsor posts already published by creators, provided they have the creator’s permission. They can also reach out to popular TikTok influencers for sponsored posts that showcase their product or service in a favorable light.
But that’s not it. People can also be sponsored by TikTok. To start making money directly on the platform, users need to apply to TikTok’s Creator Marketplace, which requires them to:
be 18 years or older
Reach a baseline of 100,000 verified followers
At least 100,000 video views in the last 30 days
Have a Pro account
Have posted three videos in the last 28 days
Who can be sponsored on TikTok?
You’re probably wondering how many followers it takes to get someone to sponsor you on TikTok. Do you have to be an influencer? A micro-influencer? Famous?
Similar to other social media platforms, you should have at least 10,000 followers for brands to consider you. If you meet this requirement on top of the basic TikTok rules, chances are you can be sponsored by a brand or company on TikTok.
But the main question is how to get a sponsored post on TikTok?
How to get sponsored on TikTok
Before the money, you need a solid strategy to be successful on TikTok. Here are a few tactics to help you build more brand connections and establish your brand.
Make your TikTok profile interesting
Your TikTok profile is your virtual business card. You want it to pop up and encourage profile visitors to click the follow button. Also, this doesn’t have to be difficult.
Your TikTok profile should have:
A professional profile picture
A funny or catchy slogan
Links to other social media platforms, even better if you have a single link that optimizes all of your content
Your business contact email
A call to brands to indicate that they are open to sponsorship
Gary Vaynerchuk’s TikTok is a great example of how you can do more with fewer words. His Bio lets you know right away that he is an Entrepreneur, Investor and CEO. By nabbing some of the biggest companies currently (Uber, Venmo) he’s also telling you that he’s not your ordinary entrepreneur, investor, and CEO.
