There are people out there building Facebook pages to have them. I’ve seen dozens that revolve around a concept and grow into something bigger.
If you have a Facebook page with some following, with or without a website attached, there are many ways to make money. Honestly, it’s easier to start with a Facebook Page and build a monetized website than it is to launch a website and try to build a Facebook following out of it.
Here are our tips for monetizing your Facebook Page:
- Optimize your website for mobile devices
Over 50% of the traffic that surfs Facebook every day is mobile traffic, which is why it’s so important that if your Facebook links to an external site, it’s mobile-friendly. If you can capitalize on a mobile audience, you can be quite successful.
One of the best ways to ensure your traffic from Facebook stays on your website and converts is to have a responsive website. This means that regardless of their device, a user will tune into your website and provide the best user experience.
- Sell digital content directly
The first option to monetize your Facebook Page is arguably the easiest. The simplest example of this is fairly easy to describe. Promoting an eBook on your Facebook page is a great way to engage your audience and connect across your different websites.
If you have a lot of content to distribute, Facebook is a great platform to sell your wares. Ebooks are easy because Amazon and Barnes and Noble both have distribution platforms that you can use and the best part is that Facebook integrates with most external platforms very easily.
Big Brands: Learn how this small skincare startup used multi-channel campaigns to dramatically increase visibility and engage new followers.
- Send traffic to affiliate marketing sites
This is another option to make money from advertising on Facebook, but you must be part of an affiliate network. If you are influential, joining an affiliate network shouldn’t be a problem. The ability to reach many people is very beneficial and many brands will take notice of it. Once you’re part of an affiliate network, just posting a link is enough to get a move, and the top isn’t so much anymore.
Sell products through a website
The same concept as above can be applied to setting up your own storefront. You have two options for this; You can either set up a hosted solution or use an ecommerce system. The latter is more expensive but much more customizable and better for SEO in the long run.
Promote products and link your audience to the product page, that kind of thing. Paid ads will help a lot here as there is no scope to promote organic posts.
- Promote products with exclusive Facebook offers
If you sell products, you can do more than just post, “Hey, have you seen X product? It’s cool you should buy it.” They can drive traffic and conversions. All you have to do is run offers. The organic way of offering deals is to simply create the deal on your website for a limited time and promote it on Facebook. The alternative method is to use the ad system on Facebook to post offers. Either one will work, or you can use both if you prefer.
Need a tool to help you with your Facebook offers? See how Sideqik is helping brands take their social media to the next level.
- Sell Products through a Third Party Service
You can design and sell products without having to worry about product manufacturing, shipping, warehousing, maintenance, or anything else. If you are a creative, an example is putting your art on different products and selling them. There are several websites where you can easily print and sell t-shirts, phone cases or socks. It’s pretty simple, and it’s a route that many medium-sized Facebook Pages are taking.
- Bee can make a profit from it in a number of ways. One of these is to set up your own provider for the local event you are promoting so that by promoting the event you are also promoting yourself. Get more people to attend the event and more people will find you there, leading to more sales.
- Sell your services by enlarging a page
So you’ve upgraded a Facebook Page to its current level and are scoring some.