This guide shares 7 quick and easy ways to make money on Instagram.
You’ve probably heard stories from Instagrammers who are benefiting from the pictures they take and share every day. You might even have looked at your own large fan base and thought, “Maybe I can do this full-time, too.”
The combined reach and influence of social media offers Instagram creators an opportunity to explore multiple potential revenue streams, whether they’re looking to build an empire or just earn some extra cash and free stuff.
How to make money on Instagram
Collaborate with brands on sponsored posts
Become a partner
Open your own e-commerce store
Create an Instagram shop
Sell your photos online
Monetize your content
Sell old things
The methods that work best for you depend on your unique brand of Instagram content, your audience, and your level of engagement.
The beauty of this is that pursuing one revenue stream doesn’t necessarily exclude another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as influencers.
Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who has built a reputation online by doing and sharing great things online. To their audience, influencers are tastemakers, trendsetters, and trusted experts whose opinions on specific topics are respected.
Many brands just can’t keep up, so they partner with influencers on sponsored content like posts, reels, and stories that help spread the word about their products.
But it’s not just the number of followers and reach of your Instagram account that brands want — it’s your audience’s trust and engagement with quality content.
It can be difficult to balance your earnings as an influencer and your integrity as a creator, but when you’re not relying on your Instagram marketing revenue to keep you afloat, you always have freedom with the brands you work with collaborate to be selective as brands are selective about the Instagrammers they work with.
This is how you decide what to charge as an influencer
Typically, these influencer deals involve the creation of content—an Instagram ad, a post, a video, or a story—and sometimes include permission for the brand to use that content on its own website or in an ad.
Most of these deals are negotiable and can include a single post or an entire campaign for a fee, a free product, service, gift, promise of fame, or a combination of these.
When negotiating, remember that you’re not just offering content, you’re also offering access to your audience – a potentially huge reach on one of the most popular social media platforms out there – and usage rights.
The average influencer with 100,000+ followers will charge up to $500 per post just to give you an idea of what some brands are willing to pay and how you can bargain based on your cards.
After all, as an influencer, it is important to know your own audience.