ouTube is the most popular video platform in the world and the second largest search engine with over 2 billion monthly users.
With a quarter of the world’s population watching, various YouTubers cover every topic that arises. Mask designers, filmmakers, gamers, entrepreneurs and big brands use the platform to connect with their audiences.
The platform is an indispensable video marketing tool for businesses, with which individual creators can turn their passions into a profession. But how do you, as a YouTuber or brand, decide which topics you want to focus on?
Trends are an opportunity for marketers and YouTubers to get YouTube attention. If you know what is being said on YouTube, you have the unique opportunity to reach new audiences and even “go viral”.
This article lists the 11 most important trends.
Why are trends important to YouTubers?
YouTube uploads more than 500 hours of video content every minute, which makes it increasingly difficult to stand out from the crowd. Marketers, content creators, solo entrepreneurs, and brands must deliver a unique value to attract the public.
With YouTube, entertainment is an essential aspect of this value – and to maintain it, you can not simply produce content that is like anything else. You have to be up to date – AKA, you have to know and master trends.
The “Discover” page has a section “Trend videos”, in which currently requested videos are hosted. It can contain music videos, popular YouTube channels, viral videos, ASMR videos and more. Here is an example of popular videos from smaller YouTubers in the US.
This site can help creators create content on relevant topics. Marketers can also use these trends to inform their content marketing strategies.
Trends play an important role in gaining and retaining the attention of the audience. You can improve your channel by helping:
Attracting a new audience
Getting on YouTube is notoriously difficult. You often post videos a few times a week with little to no recognition. But if you create a video that masterfully captures the current trends, you can land on the Explore page and in the videos recommended by all. This is a great opportunity to present your video and channel to a large new audience.
Squid Game is a recent example of a trend theme that helps YouTubers gain attention. While YouTube giants like Mr. Beast and Jordan Matter created their own versions of the games on the popular TV show, many smaller YouTubers discussed other aspects of the show.
The review channel Heavy Spoilers analyzed clues within the show and won 20 million calls in 2 months.
Trends help creators decide on future topics
Announced videos are a general indication of what viewers like at the moment. Creators can use the Explore page as a basis for future topics.
You can participate in a current trend by releasing trend-inspired videos with your spin or adapting the trend to your niche and launching a new wave.
Connect with the target group
Businesses can take advantage of current trends to build real connections to their target audiences while humanizing their brands.
But be careful. When creating a video that shows you ‘understand’ it, make sure you do it. A bad take can quickly alienate parts of your audience.
What is said on YouTube? The Top 11 YouTube Trends for 2022
Now that we’ve figured out how trends can help your YouTube career, let’s take a look at the top 11 trends for 2022 to let you know what to expect: